PortfolioTier 1 · Foundation
Case Study 05

Timange. One product, sold properly.

A family workshop in Lilongwe had good cement block molds sitting in storage and buyers who are not used to shopping online. We built a one-product store that explains the mold in a few seconds, shows a builder what it saves him, and takes payment by mobile money or WhatsApp.

One-Product StoreSavings CalculatorRental & Hire RequestsMobile Money Checkout
35
blocks per bag of cement
4
bundle sizes
2
cities served
3
ways to buy
2
payment routes
1
page, nothing to get lost in
The Brief

The buyer is a builder in his fifties, not someone who shops online.

Timange sells a manual cement block mold, made and welded by hand in Lilongwe. The people who need it most are contractors and families building their own homes, many of whom have never bought anything from a website. The store had to explain a physical product clearly, prove it pays for itself, and let people order the way they already do business, on WhatsApp.

What existed before

Molds in storage in Blantyre and Lilongwe, sold only by word of mouth, with no way to show how the mold works or what a buyer would save.

What we were asked to build

A single-page store that shows the mold in detail, calculates the saving with local prices, offers buying, bundles or renting, and takes payment by mobile money or WhatsApp.

The Approach

Two systems, built to work as one.

PART ONE

The Store

One page that explains the product, proves the saving and offers every way to buy, without asking an older buyer to scroll through clutter.

PART TWO

Checkout + Admin

Mobile money payments that confirm themselves, a WhatsApp route for anyone who prefers it, and an admin where prices and stock change without touching code.

Part One

Show the product, prove the saving, make it easy to buy.

Every section answers a question a builder would ask out loud: what is it, how does it work, what will I save, and can I just rent it for one job.

Product Story

The mold comes apart on screen so the buyer understands it.

The hero shows the mold and its price straight away. As the visitor scrolls, a 3D model of the mold separates into its parts, the walls, cores, press plate and lid, then fits back together, so even a first-time buyer understands how it works without a demonstration.

  • Price and order button visible in the first screen
  • Labelled 3D breakdown of every part
  • Manufactured in Malawi story told in one short section
Store: hero section
Hero, the product and price up front
Store: exploded mold on scroll
The mold comes apart as you scroll
Bundles & Savings

The saving is calculated with the buyer's own prices.

Buyers choose one, two, three or five molds, with the saving on each bundle shown clearly. The calculator starts from a room, a house or a boundary wall, then asks for the local price of cement and bought blocks, and only shows a saving once those numbers are in, so the site never promises a figure that does not hold in his area.

Store: product and bundle options
Bundles from one mold to five
Store: savings calculator
Savings calculator, using local prices
Rent or Hire

For a single build, rent the mold or hire the team.

Not everyone wants to own a mold. A short form lets a buyer rent one or hire the team to make blocks on site. The request is saved with a reference number and opens WhatsApp with every detail already typed.

Store: rent or hire the team form
Rent the mold or hire the team
Part Two

Two ways to pay, both tracked.

Some buyers will pay by mobile money on the spot. Others want to talk first. Both routes end in the same order list.

Checkout

Pay by mobile money, or finish the order on WhatsApp.

The checkout sheet asks only for a name, phone number and whether to deliver or collect. Mobile money and card go through PayChangu, and the confirmation page checks the payment itself and tells the buyer what happens next, including what to prepare for his training day.

  • Delivery or collection in Blantyre and Lilongwe
  • Payment verified automatically after mobile money clears
  • WhatsApp fallback with the order reference attached
Checkout sheet
Checkout, mobile money or WhatsApp
Payment confirmation page
Payment confirmed automatically
Store Admin

Prices, stock and photos change without a developer.

The owner signs in to see orders and rental requests, upload new product photos, and update prices, bundle rates and stock left. The store reads those settings live, so a price change shows on the site the moment it is saved.

Admin: orders
Orders
Admin: prices and stock settings
Prices and stock, edited without code
The Result

Stock that sat in storage now has a shop window.

Every buyer, whether paying online or messaging first, lands in one order list the family can work through.

1
Page to sell from
4
Bundle sizes
2
Payment routes
2
Cities served
Tier 1 · Foundation

This is what we build when you have one great product and need it sold.

Timange did not need a big website. It needed one clear page that explains the product, proves its value and takes the order. That is the same Foundation thinking we would bring to your business.

NewGen Marketing · Case Study 05